They Are Family,
Not Food.
Every year, 5 million dogs are killed in a trade that 95% of citizens demand to end. It is time for an authoritative, nationwide ban.
Lucky's Story: 9 Years of Family
Every year, 5 million dogs are killed in a trade that 95% of citizens demand to end. It is time for an authoritative, nationwide ban.
Lucky's Story: 9 Years of Family
The dog meat trade in Vietnam operates in a legal grey zone — with no safety oversight, rampant pet theft, and serious public health consequences.
Thousands of beloved family dogs are stolen each year, trafficked hundreds of kilometres, and sold into the trade — often with no recourse for owners.
Not a single registered slaughterhouse exists. Dogs are slaughtered in informal, unsanitary conditions with no food safety inspection or oversight.
The unregulated trade is a vector for rabies, E. coli, and salmonella — posing a direct risk to consumers and surrounding communities.
"He is not food. He is family."
Lucky was intercepted on a transport truck bound for an illegal slaughterhouse. Today, he is the face of our campaign — a living reminder that every dog in the trade is a life worth saving.
Read His StoryEvidence-based data driving the case for change — sourced from Vietnamese health reports and national surveys.
Source: Vietnam Ministry of Health estimates, WHO rabies surveillance. Values marked as estimated where exact data unavailable.
Source: 2021 National Survey on attitudes toward dog meat consumption.
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